business insider Stop Hating on LowBallers? | Here's Why

http://www.floridaturfpros.com

Are "lowballers" undercutting your prices, driving down the market price, and taking away your business? My question is this...

What are we doing to differentiate ourselves from the lowballer in our lawn care businesses?

There are two sections of the market to compete in. Price, or Value. If we are not giving our clients a real increase in value, then we will always compete on price.

I think a good goal for anyone starting out, solely competing on price, aka lowballer (i actually dislike that term) is to move into the other section of the market that supports higher prices as customers pay for an increase in perceived value.

Good luck to you and your lawn care business.

Cap'n Christian

business insider Stop Hating on LowBallers? | Here's Why
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People & Blogs	Upload TimePublished on 26 Jan 2017

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